Increasing Click-Through-Rates

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February 16, 2012
New AdWords Feature: Enhanced Ad Sitelinks
By Amanda Chaney
If you are looking for ways to increase click-through-rates on your Google AdWords ads, ad sitelinks extensions are definitely a feature you should already be taking advantage of. They are an easy to set up, free way to provide searchers with more information alongside your existing ads and increase your CTR.

Per usual, Google's been doing a little testing here and there, and have come up with an even better way to show this additional information. As of yesterday, Google announced the launch of enhanced ad sitelinks.

Enhanced Ad Sitelinks Overview

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